The audience problem
We have a contradictory problem in the arts: We sell more tickets than ever, but we are more and more dependent on programming to sell those tickets. The capacity (Auslastung) problem for normal performances cannot be consistently solved with single ticket sales or outreach programs. Moreover, flexible subscriptions do not do the job; flexible subscribers mainly pick popular performances that would have sold out anyway, leaving challenging-to-sell performances as empty as always. Without enough fixed subscriptions, audience numbers will always vary greatly throughout the season.